Tag Archives: ElasticBox

What biotech service Cytobank did to save $$$ and boost efficiency


Today, we are proud to highlight the success story of one of our biotech customers, Cytobank. Cytobank is a cloud biopharma service that supports research labs around the world. We spoke to Robin Lee Powell, Director of IT Operations at Cytobank who shared how they leverage ElasticBox to save on infrastructure costs and increase team efficiency. Read More

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A few words from Carol Carpenter, the new CEO at ElasticBox


Editor’s note: We recently welcomed Carol to ElasticBox as our new CEO to lead our go-to-market strategy and execution. Carol has spent the last 20 years in leadership roles in marketing, sales and executive management. She has a passion for technology, in driving new products to customers and a thirst for adventure. We asked a few questions as a fun way for you to get to know her. It’s easy to see why she sees “infinite opportunity” ahead for ElasticBox. Read More

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Create your ElasticSearch cluster in four steps


In this blog post, we show how to install an ElasticSearch Cluster on any cloud in four easy steps. If you’re new to ElasticSearch, it is a powerful open source search and analytics engine that makes it easy to explore, query, and manipulate big data. It’s built on top of Apache Lucene, a Java search engine library. To process large amounts of data, it helps to configure ElasticSearch as a cluster on which different ElasticSearch nodes process data in parallel.

To install an ElasticSearch cluster on a Linux distribution using ElasticBox, you just need our ElasticSearch box where you can adjust configuration parameters to suit your scenario. Read More

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Four reasons to celebrate Jenkins builds with ElasticBox


It’s the holiday season. Time to celebrate and reflect on the year ending.

If you’ve spent the year wrangling with Jenkins build jobs, then slaves are probably a tedious reminder. Especially if you think of the work required to set up build environments in different clouds. Then compound that with environments to match different stages of product readiness such as dev, test, production. See the drudgery involved? Read More

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Docker as a Service – Announcing Docker in ElasticBox


ElasticBox is pleased to announce the integration of Docker in ElasticBox as a service that provides another means to deliver applications and services to your cloud resources. With this integration, we’re making it easier than ever for you to add Docker to your DevOps toolkit, alongside Cloudformation, Puppet, Chef, etc. Read More

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Hi, My Name is ElasticBox and I am a Cloudaholic

Hello! We, at ElasticBox, feel like we are on a rocketship sometimes but we’re very excited about what we’re doing and want to share all the great news with you. Among other things, we’ve just closed our Series A funding round, re-launched our website, and added several new features to our product that will establish collaboration as the new norm for application development and deployment. Developers, we’re doing this all for you!

So What Does ElasticBox Do Again?

To start, let’s talk about a commonly asked question – just what does ElasticBox do? Well, at the core, ElasticBox is pioneering a new way for developers to create, deploy, and manage applications for cloud environments. The way we look at it, the infrastructure is pretty much solved – but the application is still stuck back in the days of bare metal. It’s time to solve the application! We know this doesn’t tell you the whole story, so come to our website to see why Boxes will be your new best friends. What is a Box, you ask? Like we said, come to our website!

 What Has ElasticBox Been Up To?

  • Funding. Boom. Done: As announced last week, ElasticBox has closed a $9M Series A funding round with Nexus Venture Partners and Intel Capital. This funding will give us the fuel we need to keep adding new features to our product and to ensure as many people as possible can benefit from ElasticBox. Read more about it at this link.

  • A Brand New Website that We’re Dying to Show Off: We are extremely excited to introduce you to our newly-minted website at www.elasticbox.com. We’ve designed this site to clearly communicate what ElasticBox does – and we put a rock on there too. You can also sign up for the free developer edition right on the website.  Wanna know who we are? Check out our lovely pictures.

  • New Features that will Seriously Blow Your Mind: Ok, they won’t really blow your mind, but developers, we’ve got three new features that will make your job a lot easier: Workspaces, Collaboration, and Lifecycle Editor.

    • ElasticBox Workspaces helps enterprises organize teams and development resources for faster app development.

    • ElasticBox Collaboration is a real game-changer that lets you add other developers/workspaces to a Box or application to enable ummm… better collaboration.

    • ElasticBox Lifecycle Editor, a feature unique to ElasticBox, allows you to review, configure, and deploy applications, in real time, all in a single view.

Developers, if you haven’t already, try out these new features by signing up for our free Developer Edition at elasticbox.com/signup and become a Cloudaholic.

Enterprise, want to see how ElasticBox can transform your business to focus on innovation? Request a demo by sending an email to info@elasticbox.com.

Thanks again everyone, and stay tuned for several new exciting features by following this blog for updates at elasticbox.com/blog/

Blog. Boom. Done.

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Follow-Up to VMworld Barcelona: Boost Cloud Usage and Automate Deployments

After a packed week at VMworld Barcelona, it’s time to share some highlights as promised in my earlier post.

All kinds of VMware customers thronged to our ElasticBox booth: People from large enterprises, small companies, service providers, and system integrators. A question that repeatedly came up in conversations was: “How is it possible to manage my applications in the cloud without directly managing the server infrastructure?”

Applications in Enterprise Virtualized Private Networks

Many EU companies manage applications in virtualized networks, on private clouds than on public. The reasons for the slow move to the public cloud are not surprising. Data privacy is a chief concern. Beyond EU government regulations, there are other security needs around availability, scalability, and latency as well.

To illustrate this point, consider how most enterprise applications are built in the private cloud with a certain redundancy in mind. When you deploy to a server, you put a lot of processes in place to guarantee its uptime. You run the server in a cluster with duplicated storage, snapshots and data backups. That’s a lot of complex processes built around server infrastructure just to keep it alive. After investing so much time and money on achieving this state of availability, whether or not you use the server, you don’t want to touch it. Now in such a scenario, you’re really not making use of the cloud.

Take another example. AWS is elastic and provides services on demand. So you ideally use it only as you need to. But if you go create a number of servers on AWS that are always turned on whether or not your applications are using them, then it’s not a cloud. In this case, you’re just using AWS as a hosting provider. You’re simply re-hosting your servers on AWS.

True Usage of the Cloud

To me it’s a cloud when infrastructure is a service that you use only when you need it. The cloud should fulfill your demand for infrastructure in an automated and elastic fashion.

When infrastructure is a service, you don’t want to manage it. You want to consume. Much like renting a car. You rent when you need to ride. You’re not going to pay 100 bucks a day just to rent and park the car in your garage. Also if the rental needs a tune up or an oil change, you shouldn’t be the one doing it. You just want to drive and not worry about anything else. The same goes for managing servers. The thinking is I don’t want to put all that effort into maintaining that server, which is like changing the oil on a rental car. I just want to use the server when I need it. When you rent infrastructure in the cloud, you shouldn’t have to manage the servers. You don’t want to be logging into servers and installing software manually.

At ElasticBox, we give you the tools to manage your infrastructure from the point of view of your applications. We have built in tasks to routinely manage the lifecycle of your applications. Based on the data you provide of the application and how you define the application, we manage the infrastructure with the cloud provider of your choice–public, private, or hybrid.

Automating Deployment Processes

Other interesting deployment scenarios were from system integrators. Their main challenge is they spend a lot of time automating server infrastructure, managing virtual servers, and learning new tools from different providers. They realize they replicate the processes for managing applications across multiple clouds. It makes them focus less on the needs of the applications and more on managing the infrastructure. In a way, it defeats the purpose of why they got on the cloud in the first place!

For example, even with a single cloud provider and the same infrastructure, it’s a challenge to maintain separate environments for dev, test, and production because of the amount of duplicate effort involved. The way ElasticBox looks at it, the difference between the dev, test, and production environments is a matter of different policies. While an application in a production environment has regulatory, reliability, and disaster recovery needs, the same application a dev environment doesn’t have them. The application itself doesn’t inherently change across these different environments. It’s the same application just run in a different way. It’s how it’s run that changes. And if the ‘how’ is automated then it’s truly easy to deploy applications in the cloud.

The New Cloud Mantra

The new paradigm shift in cloud deployments is to manage deployments from an application point of view instead of the infrastructure point of view. The shift has already happened before in the way we moved from managing infrastructure in physical machines to virtual machines.

So instead of defining processes to manage infrastructure across multiple clouds, you just define the way you want your applications to run and let the system take care of managing the server infrastructure for you based on demand and policies. If your infrastructure changes, you don’t have to change the application needs or your policies. What need to be updated are the management tools to leverage the new capabilities. And that’s what ElasticBox does. We provide the service to automate the management processes so that you can focus on the needs of your application and the control the policies that dictate who should use the cloud resources and how much of it.

This is the message that resonates very clearly with the companies that are trying to run applications on infrastructure across multiple cloud providers.

We allow you to focus one level up. Above the infrastructure management tools. What you do is define applications you want to run and then rent the technology that will automate the process of managing the low-level infrastructure to run the applications. To focus on the application level–now that’s the power customers really want.



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Hello from Vmworld 2013 Barcelona

It’s day 3 at Vmworld 2013 in Barcelona and there’s a lot going on. ElasticBox is creating a ton of buzz here as several VMware customers are walking by our booth to learn how ElasticBox can automate and efficiently improve the flow of their cloud deployments.

Only just a month ago, we won the finalist award for Best of Vmworld 2013 in San Francisco. Building on that momentum, we are at Vmworld Barcelona to deliver on our commitment to VMware, the market leader in the virtualization space that’s transforming IT.  We’re meeting VMworld attendees and customers to understand their cloud deployment use cases and see how ElasticBox can guide their journey.

I’ve been talking to a number of prospects and giving demos of ElasticBox. People are excited when I show them how ElasticBox can extend their enterprise cloud capabilities. We empower enterprises to decouple applications from the underlying infrastructure. Added to that, enterprises can deploy to the private, public, or hybrid cloud unhindered while we handle the lifecycle of configuring the applications seamlessly. They can merge the capabilities of the private cloud through VMware’s vSphere and vCenter and integrate with the public cloud through vCloud hybrid or AWS, Azure, Google Compute Engine, and HP Cloud.

It’s interesting to note the unique challenges and deployment scenarios in the EU market. I’ll dive into that in the coming days in a separate post. In the meantime, it’s wonderful to engage with the VMworld attendees, CIOs, and developers alike and absorb all this energy and excitement.

Signing off from Barcelona. Buenas noches.

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