Tag Archives: cloud

Let the Games Begin!

It all started on June 20th, 2014, when an email blast was sent company-wide declaring, GAME ON: The first official ElasticBox “Desk Decorating Competition” had begun.

The goal was simple, reflect what ElasticBox does as a company, and WINNN, at all costs. It wasn’t long before any semblance of order and office appropriate behavior flew out the window. Once the competition started and ideas were put into action – sabotage, bribery, insults, and mockery became a regular occurrence. Read More

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Mind the Gap: Innovating in the Cloud with APIs

If you’ve ever traveled London by the underground tube, you’ve likely heard the station speakers announce “mind the gap.” They’re warning you of a gap between the train and the platform. But why build a curved train platform in the first place? Were the engineers not aware of its dangers?


Bridging Decades of Software Gap

Now, London is an old city. Generations of engineers and architects have added their vision to the city’s foundation. Our software industry is not as old, but in comparison has seen such fast paced innovation and reinvention that it has generated decades of software on which our modern civilization is built. As a result, the only way to bridge the gap between decades of generated software is to build the equivalent of a curved station.

It’s hard to look both forward and back at the same time. For years as they combined old with new technology–ranging from hardware to application runtimes–IT tried to stabilize operations with very little room for error. That stabilizing process has been arduous and expensive.

On the other hand, the software development process is marked by continual change. Most organizations reconciled the operations and development worlds by introducing release cycles measured in years, even naming their products based on the year it was released. This was much like how a car manufacturer brings a new model each year to market.

Standardizing the Cloud with Infrastructure APIs

Then came the Cloud, which challenged everything. It commoditized the infrastructure on which applications ran. That not only reduced operations, but questioned the standard model we had been operating on. Cloud pioneers must have felt like Copernicus with the way the industry reacted when they claimed that if infrastructure can be standardized, everything else can.

However standardizing doesn’t mean we’ve to rebuild everything, neither does it mean that to innovatively develop software, we should adhere strictly to platforms. Looking back, a lot of the innovation that happened over the past few years is indeed the result of combining technologies in ways no one thought of before.

For cloud providers, this innovation is in the form of infrastructure APIs. As the APIs bring more sophistication, control, and flexibility, there’s a greater need to stabilize and standardize.

Products like ElasticBox thrive in standardizing software operations. You can think of ElasticBox as the logistics platform for your software development and operations.

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ElasticBox @ ChefConf… Bringing Chef to the Cloud

Chef Conf 2014

Tonight ChefConf 2014 kicks off at the San Francisco Hyatt Regency, and my fellow ¡Elasticos! and I are very excited to have the opportunity to share the vision and reality of ElasticBox with the attendees. We’ll be showcasing how our approach to DevOps allows you to integrate easily and seamlessly with Chef one time regardless of how many different cloud providers you may use. Configure the platform and app with Chef, deploy and manage it with ElasticBox.

Yes, that’s right…there’s no longer a need to rewrite/modify/debug essentially the same Chef scripts over and over and over just to deploy an application on a different cloud service.

Leverage Chef as a Service across All Clouds

On a more technical level, what ElasticBox does is abstract away the need to perform API level integrations on a per provider basis, and this abstraction allows you to leverage Chef uniformly across providers. Furthermore we do this for the entire service/application, not just for individual nodes. ElasticBox allows you to deploy an entire enterprise application holistically using the power of Chef to any cloud provider. You can now essentially leverage Chef scripts as a service!

Deploy Modularized Chef Service Boxes

Now, of course that’s not all ElasticBox does. Our overall mission is to make it as easy as possible to develop, deploy and manage applications on any cloud infrastructure. To do that, we’re pioneering a simplified, modular, service-based application development structure, where fully configured components of application architecture are encapsulated as “Boxes” and made available as a service. Also pretty cool, yeah?

What it boils down to is ElasticBox is making it possible for Dev and Ops to live in peace and harmony. #truestory

See Us at the Booth

Come see us at ChefConf 2014 where we are a silver sponsor. Stop by booth 216 and see how ElasticBox brings Chef to the Cloud.  I am sure we are giving away t-shirts or gum or something.

Thanks Chef for hosting this event – this is all very exciting stuff.

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Hi, My Name is ElasticBox and I am a Cloudaholic

Hello! We, at ElasticBox, feel like we are on a rocketship sometimes but we’re very excited about what we’re doing and want to share all the great news with you. Among other things, we’ve just closed our Series A funding round, re-launched our website, and added several new features to our product that will establish collaboration as the new norm for application development and deployment. Developers, we’re doing this all for you!

So What Does ElasticBox Do Again?

To start, let’s talk about a commonly asked question – just what does ElasticBox do? Well, at the core, ElasticBox is pioneering a new way for developers to create, deploy, and manage applications for cloud environments. The way we look at it, the infrastructure is pretty much solved – but the application is still stuck back in the days of bare metal. It’s time to solve the application! We know this doesn’t tell you the whole story, so come to our website to see why Boxes will be your new best friends. What is a Box, you ask? Like we said, come to our website!

 What Has ElasticBox Been Up To?

  • Funding. Boom. Done: As announced last week, ElasticBox has closed a $9M Series A funding round with Nexus Venture Partners and Intel Capital. This funding will give us the fuel we need to keep adding new features to our product and to ensure as many people as possible can benefit from ElasticBox. Read more about it at this link.

  • A Brand New Website that We’re Dying to Show Off: We are extremely excited to introduce you to our newly-minted website at www.elasticbox.com. We’ve designed this site to clearly communicate what ElasticBox does – and we put a rock on there too. You can also sign up for the free developer edition right on the website.  Wanna know who we are? Check out our lovely pictures.

  • New Features that will Seriously Blow Your Mind: Ok, they won’t really blow your mind, but developers, we’ve got three new features that will make your job a lot easier: Workspaces, Collaboration, and Lifecycle Editor.

    • ElasticBox Workspaces helps enterprises organize teams and development resources for faster app development.

    • ElasticBox Collaboration is a real game-changer that lets you add other developers/workspaces to a Box or application to enable ummm… better collaboration.

    • ElasticBox Lifecycle Editor, a feature unique to ElasticBox, allows you to review, configure, and deploy applications, in real time, all in a single view.

Developers, if you haven’t already, try out these new features by signing up for our free Developer Edition at elasticbox.com/signup and become a Cloudaholic.

Enterprise, want to see how ElasticBox can transform your business to focus on innovation? Request a demo by sending an email to info@elasticbox.com.

Thanks again everyone, and stay tuned for several new exciting features by following this blog for updates at elasticbox.com/blog/

Blog. Boom. Done.

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Fashionable Computing

Anyone who’s spent any time as a software engineer or managing IT will attest to the fact that just like the clothing industry, computing has it’s trends and fashions. Some, like client-server architecture, have been around so long that it’s hard to imagine a time without them. Like the necktie they’ve just become the standard for how we do business. Others seemed long gone only to resurface again in a new form, like VDI, with it’s pedigree stretching back to the time sharing systems of old (bell bottoms anyone?) The question then becomes “which trends to follow?” Do you blindly jump on every one that comes along like a teenager desperately trying to fit in? Or do you stubbornly play the rebel and eschew the current fashion in favor of classic strategies and technologies?

The answer of course is “neither.” When it comes to technology trends the enterprise can ill afford to blindly embrace them nor can they be ignored. Each must be carefully considered, tested, and ultimately a decision must be made based on the technical and more importantly the business impact they’ll have on the enterprise as a whole. I realize that to most of you this sounds like simple common sense, and it should. However after 17 years in the industry I’ve learned that what is clearly common sense to the individual can become something very different to the organization, and no trend has illustrated this better than cloud computing.

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