Tag Archives: buying process

Secrets to win over DevOps buyers

Buying process

In its recent report, Tech Go-to-Market: How to Win With DevOps Buyers, Gartner Research looks at the buying process of DevOps-centered organizations. And Gartner makes an important point. For technology providers to sell to organizations with a DevOps culture, traditional sales approaches don’t fly. In fact, developers and operations teams—whose synergy we collectively call DevOps—eschew traditional marketing and sales pitches. They are so technically discerning that they sniff out marketing lingo from a real product offering. The real danger is they can shun a product forever when it comes from marketing or sales channels. So what’s the best way to win over DevOps teams? Read More

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