Tuning in to the real pain of customers

In my product management and marketing experience, I discovered that I carry a deep bias about our product capabilities and why it’s special — before a launch. On a whiteboard, in a spec, or in a usability lab, our product can and will change the world. Post-launch, when customers get their hands on our product, magical things happen. Intended use cases become irrelevant. Intended benefits change. Intended value changes. Read More

A few words from Carol Carpenter, the new CEO at ElasticBox

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Editor’s note: We recently welcomed Carol to ElasticBox as our new CEO to lead our go-to-market strategy and execution. Carol has spent the last 20 years in leadership roles in marketing, sales and executive management. She has a passion for technology, in driving new products to customers and a thirst for adventure. We asked a few questions as a fun way for you to get to know her. It’s easy to see why she sees “infinite opportunity” ahead for ElasticBox. Read More